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Promotion examples

Start with the customer behaviour. Build the promotion around it.

QixolPromo supports simple discounts through to multi-condition offers, future-purchase incentives and actions that go beyond discounting. Here are practical campaign patterns rather than a catalogue of feature names.

INCREASE BASKET VALUE

Spend £40, receive 15% off

Use basket thresholds to reward higher spend, then surface missed-promotion information when a customer is close to qualifying.

QixolPromo capabilities: spend thresholds, percentage discounts and basket-value incentives.

DRIVE REPEAT PURCHASE

Buy today, receive £10 off next time

Issue a voucher code as a promotion benefit with validity and usage rules for a later transaction.

QixolPromo capabilities: future-purchase incentives, issuing vouchers and return-visit rewards.

CROSS-SELL

Buy from two ranges, get the cheapest item free

Use Deal Price criteria groups and product attributes to create flexible mix-and-match mechanics.

QixolPromo capabilities: cross-range qualification, product grouping and cheapest-item rewards.

PRODUCT DISCOVERY

Spend £60 and choose a free gift

Add qualifying products automatically or let the channel present a selection of gifts.

QixolPromo capabilities: spend thresholds, free-product rewards and customer gift selection.

FREQUENCY / LOYALTY

Earn points on selected products

Issue fixed or calculated points based on basket, matched product, delivery or loyalty conversion rules.

QixolPromo capabilities: awarding points, product targeting and loyalty incentives.

OPERATIONAL ACTION

Trigger a downstream workflow

Set attributes on basket or line responses so qualifying promotion logic can initiate behaviour elsewhere.

QixolPromo capabilities: response attributes, promotion-triggered actions and downstream integration.

CONTROLLED COUPON

Use a coupon up to three times per customer

£10 off when you spend £60. Enter coupon SAVE10 to receive £10 off a qualifying basket. Limit redemption to three uses per customer to support a controlled repeat-purchase campaign.

QixolPromo capabilities: coupon codes, basket qualification and per-customer redemption limits.

TIME + PRIORITY

Run a lunchtime offer alongside Best Deal

£5 off lunch when you spend £20. Available from 12:00 to 14:00 using coupon LUNCH5, with one redemption per customer. Configure it as Always Apply so it applies when qualified while Best Deal finds the best compatible combination of other qualifying promotions.

QixolPromo capabilities: time restrictions, coupons, single-use control, Always Apply and Best Deal.

BASKET CONTEXT

Target an offer using customer and channel context

VIP members receive 15% off selected products online this weekend. Use basket attributes such as customer segment and sales channel, together with date controls, so the offer is available only in the intended context.

QixolPromo capabilities: customer segmentation, channel targeting, date controls and product targeting.

LADDERED SPEND

Spend more. Save more.

Spend £50, receive 10% off. Spend £75, receive 15% off. Spend £100, receive 20% off. As the basket crosses each threshold, the customer qualifies for the appropriate reward level, giving them a clear incentive to increase basket value.

QixolPromo capabilities: tiered qualification, spend thresholds, percentage discounts and basket-value incentives.

More mechanics

From familiar retail offers to sophisticated combinations.

GoalExampleQixolPromo capability
Volume3 for £20Multi-buy / Deal Price
Attach saleBuy A, get B 50% offBuy one get one reduced
BundleMeal deal for £12Bundle / Deal Price
Delivery conversionFree delivery over £50Delivery promotion
Return visitVoucher issued after purchaseIssue Voucher Code
Customer valuePoints on qualifying spendIssue Points
YOUR PROMOTION SCENARIO

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